Sony 48-inch 4K HDR OLED Smart TV XR-48A90K

Save $200.00SonySKU: XR48A90K

Price:
Sale price$1,813.00 Regular price$2,013.00
$1,799.00 + $14.00 Eco-fees
Features
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Next generation picture and sound with Cognitive Intelligence
SCREEN IS THE SPEAKER, PICTURES AND SOUND IN HARMONY
Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
SCREEN IS THE SPEAKER, PICTURES AND SOUND IN HARMONY
DISCOVER NEW WAYS TO ENJOY TV WITH BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Hands-free help from Google
DUAL STYLE - MADE TO FIT YOUR LIFESTYLE
This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.
DUAL STYLE - MADE TO FIT YOUR LIFESTYLE
PERFECT FOR PLAYSTATION®5
Pair your BRAVIA XR TV with a PlayStation®5 console to get a fantastic gaming experience. With immersive picture and sound, you'll feel like you're right in the middle of the action.
PERFECT FOR PLAYSTATION®5
BRING THE CINEMATIC EXPERIENCE HOME; ENJOY MOVIES INCLUDED WITH BRAVIA XR™
A huge number of movies is waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
BRING THE CINEMATIC EXPERIENCE HOME; ENJOY MOVIES INCLUDED WITH BRAVIA XR™
CES 2022
CES® 2022 Innovation Awards Honoree, award to BRAVIA CORE.
CES 2022
Renew, recycle and reduce, designed for the environment
BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Renew, recycle and reduce, designed for the environment
RECREATING LOST TEXTURE, ALL YOUR CONTENT UPSCALED TO 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
RECREATING LOST TEXTURE, ALL YOUR CONTENT UPSCALED TO 4K
INTELLIGENT MOTION PROCESSING FOR SMOOTH, FAST-MOVING ACTION
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
INTELLIGENT MOTION PROCESSING FOR SMOOTH, FAST-MOVING ACTION
SCREEN IS THE SPEAKER, SOUND FOLLOWS PICTURES PRECISELY
Sound comes directly from the screen with Acoustic Surface Audio+™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
SCREEN IS THE SPEAKER, SOUND FOLLOWS PICTURES PRECISELY
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
All your entertainment upscaled to 3D surround sound
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Voice Zoom™ 2 enhances voices for clearer dialogue
PERFECT WITH SONY AUDIO
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
PERFECT WITH SONY AUDIO
THE OPTIMAL VIEWING EXPERIENCE, WHEREVER YOU ARE
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.16
THE OPTIMAL VIEWING EXPERIENCE, WHEREVER YOU ARE
EVERY PICTURE, OPTIMIZED TO YOUR POSITION IN THE ROOM
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.16
EVERY PICTURE, OPTIMIZED TO YOUR POSITION IN THE ROOM
THE IDEAL SOUND EXPERIENCE FROM ANYWHERE
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.
THE IDEAL SOUND EXPERIENCE FROM ANYWHERE
HEAR VOICES CLEARLY, NO MATTER WHERE YOU ARE
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.
HEAR VOICES CLEARLY, NO MATTER WHERE YOU ARE
ENJOY VIDEO CHAT WITH FRIENDS AND FAMILY ON THE BIG SCREEN
Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.
ENJOY VIDEO CHAT WITH FRIENDS AND FAMILY ON THE BIG SCREEN
EASY TO CONNECT, EASY TO CLOSE
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
EASY TO CONNECT, EASY TO CLOSE
WHAT YOU WANT TO WATCH, ALL IN ONE PLACE - 700,000+ MOVIES AND TV EPISODES
Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.
WHAT YOU WANT TO WATCH, ALL IN ONE PLACE - 700,000+ MOVIES AND TV EPISODES
JUST FOR YOU
Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.
JUST FOR YOU
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.
Easily control your smart home
Supersize your smartphone favorites
Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.
Supersize your smartphone favorites
SIMPLE AND PREMIUM REMOTE, EASY TO USE EVEN IN DARKNESS
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.
SIMPLE AND PREMIUM REMOTE, EASY TO USE EVEN IN DARKNESS
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say 'Hey Google, find my remote' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.
Easily find your lost remote with your voice
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Easy to wipe, always stays clean
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Control all your devices with one smart remote
METAL FLUSH SURFACE FOR IMMERSIVE VIEWING
The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
METAL FLUSH SURFACE FOR IMMERSIVE VIEWING
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
Watch Netflix in studio quality, automatically optimized
Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Even more studio quality entertainment, as the creator intended
Optimizing picture for all your favorite content
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Optimizing picture for all your favorite content
EXCEPTIONAL PURE BLACKS FOR REAL-LIFE DEPTH AND TEXTURE
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
EXCEPTIONAL PURE BLACKS FOR REAL-LIFE DEPTH AND TEXTURE
A90K - A WIDE COLOR SPECTRUM FOR REAL-WORLD SHADES AND HUES
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.
A90K - A WIDE COLOR SPECTRUM FOR REAL-WORLD SHADES AND HUES
OLED - BEAUTIFUL COLORS FROM ANY ANGLE
Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.
 OLED - BEAUTIFUL COLORS FROM ANY ANGLE
EASILY ADJUSTABLE PREMIUM STAND FOR DESKTOPS
A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.
EASILY ADJUSTABLE PREMIUM STAND FOR DESKTOPS
VERSATILE ONE SLATE DESIGN IMMERSES YOU IN THE ACTION
Our minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display. Actual look may differ depending on TV size.
VERSATILE ONE SLATE DESIGN IMMERSES YOU IN THE ACTION
A90K - COMPACT TV FOR GAMING, IMMERSIVE PICTURE AND SOUND
The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.
A90K - COMPACT TV FOR GAMING, IMMERSIVE PICTURE AND SOUND
Specifications
General
Series
Bravia XR MASTER A90K
Resolution
4K Ultra HD
Screen Size
48 in
Refresh Rate
120 Hz
Internet Connectivity
Facebook,Netflix,Youtube
3D Compatible
Yes
OLED
Yes
Smart TV
Yes
Wi-Fi
Yes
Bluetooth
Yes
Chromecast Built-In
Yes
Technologies
• Cognitive Processor XR™
• XR OLED Contrast Pro
• Acoustic Surface Audio+™
• Bravia CAM
• Voice Zoom™
• Hey Google
• Apple AirPlay
• Smart Remote
• Dolby Vision®
• IMAX Enhanced
• Calman READY
• Creator Calibrated Mode
• BRAVIA CORE
• Assistive Technology on Google TV

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