Samsung 98-inch NEO QLED 4K Smart TV QN98QN90AAFXZC

Access your favourite videos from the internet thanks to the built-in Tizen operating system.

The dynamic tone mapping of HDR 10+ allows you to enjoy rich accurate colours with deeper contrast and crisp details.

* The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

From info you need as you head out each morning, to music visualizations for parties, or even background music on a calm afternoon with tea — Ambient Mode offers the options you need to create the atmosphere you want.

Don’t let the brightness of the sun interrupt the midday match, or lamp reflections ruin your evening movie, with our critically acclaimed Anti-Reflection technology. It reduces TV reflection and glare while also enhancing picture contrast levels.

Feel like you're in the middle of the action with a directional, realistic sound that projects from speakers built into all sides of the TV.

Hear everything at its best with optimized sound based on real-time audio scenic intelligence. Adaptive Sound+ automatically adjusts audio to enhance everything from dialogue, music and sports.

A sleek and elegant design that draws you into the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. Witness our most immersive cinematic experience ever.

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all of them are built into your Samsung TV to provide you with the optimal entertainment experience and advanced control in your connected home.

*Samsung may at any time and in its sole discretion without prior warning or notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services. Content, TV services and capabilities pictured may not be available in all regions and territories. (Bixby) Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized. (Alexa) Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. (Google Assistant) Google is a trademark of Google LLC.

Master your exercise with camera-powered coaching, keep track of your daily stats synced from Samsung Health application and access content from leading fitness and mindfulness industry partners all in one place.
*3rd party webcam sold separately.

View and control your SmartThings devices through an intuitive dashboard.

Samsung’s powerful quantum processor with deep learning creates a precise and adaptive experience. Scene by scene, the processor optimizes to your viewing condition and improves your content. Powerful 4K AI upscaling ensures you superb viewing experience.

*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. 4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection and certain conditions of Game Mode

Bigger and wider TV screens with 21:9 and 32:9 ratios allows you to have more viewing area and gives you an excellent gaming experience. Also, Game Bar display allows you to optimize your gameplay with comprehensive menu, such as screen ratio adjustment, input lag check, FPS, HDR, wireless headset and more. *Low input lag is measured based on internal testing conditions and it is subject to change according to game setting or specific conditions.